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Experience

I'm a corporate event and conference management leader with more than 15 years of experience orchestrating diverse events – from small trade shows to large conferences and virtual gatherings globally. I specialize in crafting exceptional attendee experiences that ignite brand passion and drive revenue growth.

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Expertise:

  • Proven track record in producing a wide range of events, including third-party trade shows, user/developer conferences, product launches, sales kickoffs, regional field events, employee quarterly meetings, offsites, customer and technical advisory boards

  • Managing event and extended creative teams, external vendors, and budgets, ranging from $500K to more than $3M

  • Producing keynote sessions, overseeing live stream management, creative direction, audio/visual coordination, and speaker management

  • Supporting the sales team by creating and executing marketing event strategies in their regions

Swell Events
Oct 2022 –
Present

Event Marketing Consultant

Collaborate with companies on strategic planning, execution, and post event analysis. Focused on creating engaging attendee experiences, budget management, logistics coordination, and cross-functional teamwork.

CyCognito
Nov. 2021 –
Sep. 2022

Director, Marketing Events

Directed corporate trade shows and field events worldwide for CyCognito – a cybersecurity startup. Collaborated with executives, sales, product management, and marketing teams to plan and execute large industry trade shows, virtual gatherings, and regional events to grow brand awareness, generate quality leads, and grow the pipeline.
 

  • Led a high-performing cross-functional team, including external vendors, to create exceptional in-person and virtual event experiences

  • Managed an annual budget of ~ $2M and an events calendar of more than 50 events worldwide

  • Worked with the sales team to create and execute marketing event strategies in their regions

  • Created and managed channel and technology partner sponsorships for corporate and regional events, increasing revenue to offset costs

  • Ensured consistent messaging and branding across all events worldwide

  • Established and managed the CyCognito company store, offering apparel, tech gifts, and other promotional items for employees, customers, and prospects

F5 Networks
Oct. 2019 –
May 2020

Director, Events

Moved from the NGINX BU to F5 corporate with a promotion to lead the event team post NGINX acquisition. Streamlined event strategy for campaigns and product launches, consisting of their annual user conference, Agility, and other flagship events and trade shows to generate quality leads and fuel pipeline.
 

  • Managed a team of two senior event managers and one event manager

  • Oversaw an annual events budget exceeding $3M and a calendar with more than 10 large-scale trade shows and F5’s annual user conference

  • Successfully transitioned F5's inaugural user conference within two months, from a 3,000 in-person event to a virtual experience that attracted over 5,000 online attendees, in response to the challenges due to Covid

  • Established and led a large multi-department task force for Agility, re-imagining the agenda strategy to enhance flow and customer/partner experience. Additionally, initiated the first external call for papers program and managed executive and guest speakers for the conference.

  • Continually evaluated event programs, collaborating with the operations team to enhance tracking methods and ROI reporting

NGINX
Oct. 2017 –
Oct 2019

Director, Marketing Events

Developed and managed NGINX events strategy, using marketing campaigns, and product launches to create engaging experiences for an enterprise, open-source, and internal audience. Focused on generating quality leads, showcasing the NGINX brand, enhancing customer and partner relations, and building pipeline revenue.
 

  • Led and managed a small team of event staff and multiple external vendors

  • Managed an annual events budget of more than $1.5M and an events calendar of more than 30 events

  • Collaborated with executive and senior management on messaging, branding, agenda building, and speaking opportunities for customer events, large-scale tradeshows and conferences

  • Produced keynote sessions for all customer and developer conferences, and sales kickoffs, creating a compelling main stage experience

  • Revamped NGINX Conf, enhanced the agenda, created compelling stage designs, and improved overall flow of the event and attendee experience. In addition, created a sales incentive program and new sponsorship opportunities for technology partners

  • Designed and supervised build of NGINX’s 10x10 and 10x20 booths

Riverbed
Jan. 2006 –
Aug. 2017

Director, Marketing Events

Built and managed the team and event strategy from the ground up. Produced all internal and external events, leveraging company-wide marketing strategies to develop an events plan consisting mostly of thought leadership events and trade shows that generated qualified leads, enhanced customer relations, and supported overall business objectives.
 

  • Established and led the events program and team from inception, overseeing two event managers, one coordinator, and an intern

  • Managed an annual events budget exceeding $2.5M and a calendar of over 30 trade shows, conferences, product launches and corporate events

  • Rebranded Riverbed events continuously, initiating and overseeing custom booth builds configurable from a 10x10 to a 40x50

  • Produced keynote sessions for customer, partner, and developer conferences, as well as sales kickoffs, ensuring a compelling main stage experience  

  • Managed overall show operations, including event and sponsorship opportunity evaluation, contract negotiation, pre- and post-event marketing, speaker management, lead collection, booth staff coordination, audio visual and demo coordination

  • Conducted ongoing evaluation of event programs, implementing measurable tracking methods, and ROI reporting

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